"Friend" by Trust Club

Following very hot on the heels of their last singles "Figure It Out" and "Higher Hopes" (it's less than a month since I told you about that one), Trust Club's next one "Friend" comes out on 9^th August & the parent EP ‘This Is Trust Club' is already on the horizon, scheduled for a 23^rd August release.

This latest single has their usual brisk dynamics (see the last review for my thoughts on this side of their music) but distinguishes itself from the "Higher Hopes" by being more closely related to jangle pop rock rather than the grungier sound on that occasion: in other words pretty suitable for high summer.

As noted back in July, the band are happy to articulate their influences: to those ones I'd add quite a few other touches I detected (whether conscious or not): think of the Soft Boys, or the La's to name but two.. and is that a bit of a tongue in cheek reference/parody of Oasis going on in there too? I hope so: though I must say I prefer the open goodwill of Matt Good's vocals to the all purpose sneer of the latter.

It's an infectious piece (as all their work seems to be) & I'd consider it very strong earworm potential. The relentless circling groove (courtesy of Noah on bass & drummer Ali) alone is hard to get out of your head once heard (and I liked the good old fashioned drenching in phasing towards the end too), but the lyrics are the icing on the cake. Since this review should be in front of you two days before it comes out, I had best not spoil the surprise as to the content of the words, but they are witty & certainly original. Amongst the overall point being made, there are some very well worked lines & images…

This could be a track to catapult Trust Club up a notch in terms of airplay, reach & profile. I certainly hope so & I'll certainly be playing it. Probably rather a lot.